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CASE STUDY INFO
Retailing

Objective
To support regular mailings of the company’s catalogue

Action
Data Ireland provides direct mail services using accurate databases of the business market segmented by company size and type of business

Results
One of the most responsive groups is small businesses with under 3 employees. We provide this segment within the databases and this group alone, primarily the self-employed sector and relatively small spenders, pays for the mailing in extra sales every time.